说实话，我被这个idea深深感动，又唤起了我作为一个理想主义者的那根深深埋藏却又异常敏感的神经。在非洲这样弱势的市场有人这样去想，已经很不容易；如果真的这样去做（且不说是不是飞机稿）确实令人兴奋。莫名其妙的又感到无奈，广告，或者广义上的媒体真的很可怕，甚至可以成为人的麻药。至少现在广告可以制作的越来越让人感动，而不象以前那样目的很明显，至少表面上看起来是这样也算是一点进步吧。也许是个美好世界的早晨，就让我们这样去期待吧，毕竟现在阳光还是免费的。


背景资料：
视频介绍：
http://www.youtube.com/watch?v=tYYm_hCHjiM
文字介绍：
This is one of the first winners this year at the Cannes Lions Advertising Festival this year. BBDO Johannesburg created this marvelous billboard, titled "Power to the people", for the South African Nedbank and won the Outdoor Grand Prix. The world's first solar powered billboard, from a bank commited to make a real difference, was designed to harness and convert the heat of the African sun into a much-needed necessity, electricity. It currently powers the kitchens of a township primary school, feeding 1100 kids and in time will completely generate the school's required power needs. The idea is currently being rolled out across the country. Apart from the obvious benefit to communities, traditional electricity use is the major cause of global warming, so imagine what a difference it could make if every marketer adopted this approach to outdoor?